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How does it work?

It Works is a company that sells nutritional supplements, beauty products, and more.

The company was started by Mark Pentecost in 2001. Like many other popular weight loss companies, It Works is a multi-level marketing business, meaning the company depends on non-salaried individuals to sell their products.

Both the company and the thousands of non-salaried distributors that sell It Works products make money from the sales. It’s important to note that the majority of these distributors have no nutrition education.


What is the It Works Cleanse?

The It Works Cleanse is a two-day cleanse sold by It Works distributors and on the It Works website. The two-day cleanse consists of four 4-ounce (117-ml) bottles of a liquid nutritional blend.

During the two consecutive days, those following the program drink one bottle of the It Works Cleanse before breakfast and dinner. You’re also encouraged to drink at least 8 glasses (64 ounces) of water and to “maintain a healthy, well-balanced” diet.

According to the It Works website, “bad” foods like saturated fats, white potatoes, packaged foods, and soda, should be avoided during the two-day cleanse.

To be successful, It Works also suggests that dieters follow arbitrary rules during the cleanse like avoiding eating “portions of food larger than the palm of your hand.”

The Cleanse drinks are meant to be used for two consecutive days every month as part of the It Works Wrap.Remove.Reboot System for maximum results. Aside from the drinks, this system also includes:

  • The Ultimate Body Applicator. This is a body wrap containing a supposedly “powerful, botanically-based cream formula,” said to tighten, tone, and  The wraps are meant to be used every three days.
  • Greens Berry and ThermoFight. These are supplements, said to work synergistically to “alkalize” your body and “reboot and fire up” your metabolism. It’s suggested to take both supplements daily.

The body wraps are the initial Wrap step of the program, followed by the Cleanse drinks for the Remove step, while the third and last step includes the Reboot supplements to finish the system.